The Autoshow Guayaquil 2024, Ecuador's premier automotive event, recently hosted BYD's debut of the Song PLUS DM-i, marking the introduction of its plug-in hybrid electric vehicle (PHEV) into the Ecuadorian market.
Inspired by BYD's Ocean Aesthetics design philosophy, the Song PLUS DM-i blends smooth contours with futuristic elements, creating a technologically advanced and artistically distinctive appearance. Featuring BYD's innovative DM-i super hybrid technology, the Song PLUS DM-i delivers an impressive combined range of 1,105 kilometers, offering drivers a versatile driving experience that optimizes both fuel efficiency and environmental benefits. Interior highlights include a 15.6-inch intelligent rotating screen and an Infinity Deluxe audio system, enhancing comfort and smart functionality for passengers.
Santiago Mena, Brand Manager of Andor Group, BYD's distributor in Ecuador, expressed enthusiasm about the Song PLUS DM-i's market entry, stating, "Introducing the BYD Song PLUS DM-i to Ecuador underscores our commitment to delivering cutting-edge electric mobility solutions. With its unparalleled range and advanced features, this model sets a new benchmark in its segment." He further highlighted BYD's success in Ecuador with previous launches of all-electric models such as the Han EV, Tang EV, Yuan PLUS, Dolphin, and Seagull, covering a diverse range of SUVs, sedans, and hatchbacks. This diverse lineup has significantly resonated with Ecuadorian consumers, further solidifying BYD's reputation in the market.
During the Autoshow Guayaquil 2024, BYD also showcased its new dealership in Guayaquil and outlined ambitious plans for expanding its market presence across Ecuador.
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